The E-Myth Revisited

Author: Michael Gerber

ISBN: 0887307280 (Click here to buy from Amazon)

The E-Myth Revisited

Michael Gerber's The E-Myth Revisited should be required reading for anyone thinking about starting a business or for those who have already taken that fateful step. The title refers to the author's belief that entrepreneurs-typically brimming with good but distracting ideas-make poor business people. He establishes an incredibly organised and regimented plan, so that daily details are scripted, freeing the entrepreneur's mind to build the long-term success or failure of the business. You don't need an MBA to understand or follow its directives; Gerber takes time to explain buzzwords and complex theories. Written in a clear and well-paced manner, The E-Myth Revisited is like receiving advice from an old friend.

[Review from Amazon]