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To be successful at marketing you need to know the guidelines. These rules are fundamental to marketing
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Author: Al Ries & Jack Trout
ISBN: 0006383459 (Click here to buy from Amazon)
22 Immutable Laws of Marketing
Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. Presented with irreverent but honest insights, their advice often flies in the face of conventional but not always successful wisdom. They explore marketing campaigns that have succeeded and those that have failed, why good ideas never lived up to expectations, and offer their own ideas on what would have worked better.
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