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Disney have their own way of doing things, and they only do the things that work well for them
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Author: Tom Connellan
ISBN: 1885167237 (Click here to buy from Amazon)
Inside the Magic Kingdom
Now for the first time ever, an outsider takes you inside the incredible Disney service culture and presents seven simple, powerful concepts in a fun, memorable way-that just may change the way you conduct business. This upbeat, easy-to-read book reveals the business principles that drive the culture of the Magic Kingdom and keep millions of satisfied customers coming back. Here's a way to benchmark your business against one of the most customer-focused companies in the world-and you can do it.
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